WTH is WOM…and where can we get some??

Ah the often mentioned yet largely under attained Word of Mouth Marketing. How do you make someone talk about you (but in a good way)??

Here are a couple of ideas….

Be fabulous. The real kind of fabulous, not the perceived fabulous where you are, for example, at the wedding of your ex where you have a few glasses of wine and the next thing we know, are twirling across the dance floor with your head thrown back in laughter. You might feel fabulous at the moment…but we all know that you will wake up in the morning with a fat head, wondering where your left shoe is and, for that matter, why is there blood on your shin. Ahem….

Be interesting. To quote one of the best chick flicks of all time, “Think about pleasing her, not vexing her.” It doesn’t need to be anything magnificent…just at least of general interest to someone who might read it.

Be informative. Know something cool? Share a little with the group. People like that. And, if it’s interesting to you it would probably be of interest to someone else.

Be creative. Try something new. After all, social media is in its infancy and people screw up on it all of the time. Join them! Make a mistake, take a risk. Some really awesome things have been created that way!

Be REAL. Don’t go all Balloon Boy on us, telling a great big stinking sack of lies about how your kid disappeared in a hot air balloon…only for us to find out a couple of hours later that you are, in fact, full of more shit than a Christmas Goose. If you can’t tell the truth about whatever you’re marketing, well, you should probably not talk.

That’s all well and good. But I haven’t even gotten to the best part yet…the best way to get people talking about you is…to listen. Yep, that’s it, in a nutshell. Good conversationalists are good at listening. Social Media is about interacting; it’s a bajillion conversations that are all interconnected on the internet. Listen first and then consistently engage yourself in the conversation. The next thing you know, you’re in WOM City!

Posted on: May 18, 2010, by : bex

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