Social Media

Pinterest for your brand

A question I get asked a lot is “What’s the next Big Thing in social media?” Right now that answer isn’t really even debatable. It’s Pinterest. If you’re unfamiliar, Pinterest is an invite-only (if you want an invite, leave me your email address in the comments section and I’ll hook you up) online cork board.

Online cork board? So what does that mean? Why is it important? How can you harness it to strengthen your brand? Here is an example of what a brand might pin on it’s board:

Bergdorf Goodman's Pinterest pagesAs you can see, Bergdorf has a board dedicated to an upcoming trend that they’ve termed “sunkissed”. It gives their followers information on what’s new and hot…and it also conveniently links back to their website so that if the consumer finds something she cannot live without (I’m looking at YOU, glorious yellow strappy sandals), she can easily order them from the store.

Pinterest is important because people like it. People are consumers. Consumers shop for stuff. If you can reach out to your consumer and engage with them in an authentic and non-annoying way in a space where they feel comfortable, then you are waaaaaaaaaay ahead of the curve.

Do you ever watch the Travel Channel? Check out how they are strengthening their brand on Pinterest. The Travel Channel's Pinterest pages



There are lots of applications. And here are two glimpses of Whole Foods, another company doing cool stuff on Pinterest:

Whole Foods Pinterest pages

I love that Whole Foods uses Pinterest as a vehicle for their products, dinner ideas, non-profit, etc. They really utilize the boards to reinforce their brand and the things that support their corporate mission. More Whole Foods Pinterest pages


How are you using Pinterest with your branding?

Some thoughts on outsourcing

Many companies find that outsourcing is an effective way to achieve objectives while keeping a sharp eye on their bottom line. But here is where a lot of them miss an opportunity to outsource more effectively: they don’t match up their outsourced staff with their demographic. And this leads to miscommunication.

Say what??

Have you ever called a customer service line and find yourself speaking to someone with a heavy foreign accent (yet who also assures you that her name is “Sue”)? Right off the bat you have trouble understanding and being understood. This is a communications failure, which should be concerning to customer service managers across the planet. Yet the outsourcing continues.

Many outsourced jobs are also offshored, which means that they are jobs that are sent to people in other countries. Social Butterfly Marketing is an outsourcing option for social media. But we homeshore jobs, which simply means that we use American people to provide social media support to other American consumers. Further, we match up our Social Butterflies interests with those of the target demographic of our clients. We do this because we believe that makes them much more effective at understanding and communicating with our client’s audience.

For example, if you have a Parenting magazine and want to hire a social media person to engage with your audience, you probably wouldn’t want to hire a college kid who doesn’t have any kids because he won’t understand your target demographic. In those situations we find a “Butterfly” with parenting experience who also fits the target demographic (35-45 years old, certain socio-economic level, etc). Every time I call customer service and speak to “Sue” in Bangalore, it makes me wish that more companies put a little bit more thought into it.

In other news, I’m SO excited to be attending the SoCon12 conference at the Center for Sustainable Journalism at KSU this weekend!! You can follow along by monitoring the event hashtag, #SoCon12. There will be a lot to learn!!