Social Media for Franchises
Our company works with several Franchises so when I heard about FranCamp, I signed up right away. Fran Camp is all about social media for franchisees and franchisors. What a great idea! In addition to meeting some great people I also learned quite a bit from the speakers.
Probably my favorite quote of the day came from BJ Emerson from Tasti D-Lite. Here it is, tweeted by the IFA:
This is such an important consideration for a franchisee. That’s great if your franchisor manages a corporate Facebook page. But you may want to reconsider if that is the only thing keeping you from starting your own page. Engaging local fans on Facebook is an excellent way to deepen relationships and strengthen the brand affinity that your fans have.
Here is a link to check out some videos of the conference.
Thanks so much, FranCamp, for the warm welcome. I am definitely looking forward to my next IFA (International Franchising Association) event!Posted on: May 9, 2012, by : bex