SEO

Search Engine Optimization A.K.A SEO

Social Butterfly considers itself a “White Hat” SEO company and will focus on the things that can be done to help increase the search engine ranking of your website.  While no guarantees can be made on future search engine ranking, implementing the changes we recommend and execute should result in higher rankings within the organic search.

Google consistently adjusts their algorithms (the backbone of the search software that determines what a human might be looking for) in 2013 two big changes were called the Panda and Penguin updates. Google’s goals are to punish spammers and scammers, and reward companies that are doing legitimate SEO and social media to help drive down “Bounce Rate”. Bounce Rate is when someone clicks on a search link, sees the page and realizes this really isn’t what they are looking for.

Phase One
Onsite Research

  • Goals and Objectives – Establish program goals and objectives based on client, competitor and additional industry research.
  • Market Analysis – Determination of marketing goals, priority products/services and target audience.
  • Website Analysis – Review site for meta and alt tags, visible text and code to develop a plan to make your site search engine friendly.
  • Competitive Analysis – Examination of content keywords and competitive websites to help determine an effective search engine positioning strategy.
  • Link Popularity Analysis – Analysis of existing number of incoming links, reciprocal links, and paid links across all major search engines (what works, what doesn’t).

Keyword Development

  • Keyword Selection – Development of a prioritized list of targeted search terms related to your target audience.
  • Keyword Recommendation – List of keywords to be priority keywords and search phrases.
  • Baseline Ranking Assessment – Utilize Google analytics to determine baseline for keyword effectiveness in driving up relevant site traffic.
  • Goals & Objectives – Collaborate with you to establish Goals and Objectives for your Program.

Content Optimization and Onsite Maintenance

  • Create Page Titles – Keyword-based titles help establish page theme.
  • Create meta and alt tags to help influence rankings.
  • Repair or update any code that is negatively affecting SEO, file size, java script etc.
  • Identify selected keywords and add to the website source code and existing content on designated pages.
  • Sitemap submissions for the major search engines to make it easier for search engines to index your website.

 

Phase Two
Continuous Search Engine Enhancement

  • Reporting – Analysis of analytics to determine the effectiveness of your program, including assessment of individual keyword performance.
  • Maintenance – Ongoing resubmissions and search engine optimization (modification of keywords and website content) to continually improve search engine rankings – so growth doesn’t stall or decline from neglect.

Link Building

  • Web Analytics – Analysis of web analytics referring site data (i.e. number of web sites providing traffic and total visitors).
  • Reciprocal Links – Development of a customized “Links, Resources, Partners or Industry Experts.”
  • Paid Links Budget – Define preliminary paid links budget; some web sites include an annual fee.
  • Free Link Directories – Ongoing submissions to free and paid directories and authority sites to continually improve search engine rankings – so growth doesn’t stall or decline from neglect.
  • Paid Link Directories – Submission to fee-based link services requiring additional fees* (i.e. Yahoo! and Business.com)
  • Information page to link back other web sites; stores, partners etc.
  • Additional Websites – Registration with other web sites that have relevant content.
  • Reporting – Analysis of overall Link Popularity trends to determine the effectiveness of the program, including web analytics referrer metrics, growth in the number of links.
  • Custom Link Building – Consultation with clients about showcasing their expertise to generate quality links (i.e. distribution of news releases coupled with articles, guides, etc.)

2,474 thoughts on “SEO

  1. Unquestionably believe that which you said. Your favorite justification appeared to
    be on the net the easiest thing to be aware of. I say
    to you, I definitely get annoyed while people think about worries that they plainly don’t know about.
    You managed to hit the nail upon the top as well as defined out the whole thing without
    having side effect , people could take a signal.
    Will likely be back to get more. Thanks

  2. After going over a number of the blog posts on your website,I really appreciate your technique of blogging. I book-marked it to my bookmark site list and will be checking back in the near future.Take a look at my website too and let me know your opinion.

  3. HowdyHi thereHiHello, i read your blog occasionallyfrom time to time and i own a similar one and i was just wonderingcurious if you get a lot of spam commentsresponsesfeedbackremarks? If so how do you preventreducestopprotect against it, any plugin or anything you can advisesuggestrecommend? I get so much lately it’s driving me madinsanecrazy so any assistancehelpsupport is very much appreciated.

  4. Ketika kamu sukses, tentu waktu menjadi sahabat yang paling berharga. kita akan sulit untuk membatasi waktu. Melainkan, kita juga dapat mengendalikan keuangan anda dengan benar. Oleh sebab itu, kami memberi anjuran terhadap kalian untuk konsisten waspada kepada siapapun yang bermain Agen Bola dengan tak benar.

  5. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment
    is added I get four e-mails with the same comment.
    Is there any way you can remove me from that service? Cheers!

  6. It’s in fact very complicated in this active life to listen news on Television, so I just use the web
    for that purpose, and take the latest information.

  7. Fantastic beat ! I wish to apprentice whilst you amend your website,
    how could i subscribe for a weblog web site? The account helped me a applicable deal.
    I had been tiny bit familiar of this your broadcast provided shiny clear idea

  8. I think this is one of the most vital info for me.
    And i’m glad reading your article. But want to remark on few general things, The
    web site style is ideal, the articles is really excellent : D.
    Good job, cheers

  9. İskenderun evden eve nakliyat konusunu ele alacak olursak burada dikkat edilmesi gereken öncelikle hizmet veren İskenderun nakliyat firmalarının ne sunduğu ve müşterilerin ne istediğidir. Müşteriler uygun fiyat ödeyerek kaliteli ve sorunsuz bir taşımacılık yapmak isterler. Ancak firmalar ise kaliteli hizmetin ucuza olmayacağını her vakit dile getirmişlerdir. Tamda burada bizler devreye girerek İskenderun nakliyat firmaları ile müşteri bir araya getirip orta yolu kalite eşittir uygun fiyat sloganıyla bulmuş durumdayız.

  10. TerrificGreatWonderful articlework! This isThat is the type ofthe kind of informationinfo that are meant tothat are supposed tothat should be shared around theacross the webinternetnet. DisgraceShame on the seeksearch enginesGoogle for now notnotno longer positioning this postsubmitpublishput up upperhigher! Come on over and talk over withdiscuss withseek advice fromvisitconsult with my siteweb sitewebsite . Thank youThanks =)

Leave a Reply

Your email address will not be published. Required fields are marked *