The Social Butterfly Marketing process is a continual improvement process that is adjusted based your actual social media campaign data. Our order may be slightly different, but, like the Six-Sigma process, it is a continual improvement process that is optimized based on the successes and failures of your social media campaign and is adjusted to best engage your target audience.
Based on Six-Sigma’s DMAIC process
– Define, Measure, Analyze, Improve and Control
Review your brand, existing marketing tools and determine your target audience.
Collaborate to determine goals, clients and potential clients.
Create or adjust strategy to engage your target audience and integrate with your current communications efforts.
Implement the approved strategy or modifications.
Report on the effectiveness of your social media strategy and then begin the process all over again.