Word of mouth marketing

Pinterest for your brand

A question I get asked a lot is “What’s the next Big Thing in social media?” Right now that answer isn’t really even debatable. It’s Pinterest. If you’re unfamiliar, Pinterest is an invite-only (if you want an invite, leave me your email address in the comments section and I’ll hook you up) online cork board.

Online cork board? So what does that mean? Why is it important? How can you harness it to strengthen your brand? Here is an example of what a brand might pin on it’s board:

Bergdorf Goodman's Pinterest pagesAs you can see, Bergdorf has a board dedicated to an upcoming trend that they’ve termed “sunkissed”. It gives their followers information on what’s new and hot…and it also conveniently links back to their website so that if the consumer finds something she cannot live without (I’m looking at YOU, glorious yellow strappy sandals), she can easily order them from the store.

Pinterest is important because people like it. People are consumers. Consumers shop for stuff. If you can reach out to your consumer and engage with them in an authentic and non-annoying way in a space where they feel comfortable, then you are waaaaaaaaaay ahead of the curve.

Do you ever watch the Travel Channel? Check out how they are strengthening their brand on Pinterest. The Travel Channel's Pinterest pages

 

 

There are lots of applications. And here are two glimpses of Whole Foods, another company doing cool stuff on Pinterest:

Whole Foods Pinterest pages

I love that Whole Foods uses Pinterest as a vehicle for their products, dinner ideas, non-profit, etc. They really utilize the boards to reinforce their brand and the things that support their corporate mission. More Whole Foods Pinterest pages

 

How are you using Pinterest with your branding?

The Power of Social Media

Two blog posts in one week. Don just might do a cartwheel across the office.What can I say…it’s hard for me to write when I’m not inspired. But when I am…..

Kids currently missing in the US
Have you seen us? Neither have our parents.

Those of you who know me well know that I’m very interested in a problem referred to as CSEC, the commercial sexual exploitation of children. My interest began when my little brother fell in love with and then married a wonderful Russian woman. We flew to Russia for the wedding (it was seriously off the chain…in a palace…copious amounts of caviar and vodka…wish you could have been there with us!). On the plane I read an article on human trafficking and was horrified at some of the stories of women and children (some as young as 5) being stolen and then sold into the sex trade. In addition to being horrified, I was left with the impression that I’m glad that I don’t live in a place where this is commonplace. I mean, really. IMAGINE.

So fast forward a couple of years and imagine my surprise when I learn that it’s very common in the USA as well. In fact, my beloved Atlanta is, in fact, a hub for this monstrosity. Minor girls are sold on average of 350 times each and every month in metro Atlanta. Do you think it doesn’t happen near you?? Well…guess again.

What are we going to do about this?? Slavery isn’t dead in our country, not by a long shot. We have to do something.

I noticed a group on Facebook called MN Girls Are Not For Sale who apparently feel the same way. They post fantastic content, discussing all types of issues related to CSEC. They recently posted an article about a man who was sentenced to probation in a child trafficking case. What interested me most about the article is that this guy went to a prostitute and asked her to find him an 8 year old girl so that he could have sex with her. The prostitute was so disgusted that she literally risked her life by flagging down a policeman and reporting this guy.

Most prostitutes are under the heavy hand of a pimp who beats her, takes her money, etc. I’m amazed at this woman’s bravery that set the right eyes onto a sexual predator. The police went to his house where they found (surprise) child porn. He lived across the street from an elementary school and he had binoculars sitting by the window (shudder). Based on the porn that was found only because of the prostitute, he’s in federal prison for seven and a half years. And he got an additional 20 years probation for trying to buy an 8 year old.

I love how social media plays such an important role in social problems. It allows me to be informed of a topic that I care deeply about…and it allows me to easily share the message.

What social causes do you follow on social media?

Want to know more about CSEC and what you can do to help? Check out these links:

“Like” the teddy to end sex trafficking of young girls

Juvenile Justice Fund

A Future. Not A Past.

SoCon12, coming up!!

Have you ever attended one of the SoCon events? The next one is coming up on February 3rd and 4th. From a networking party at SweetWater Brewing Company to an all day conference at KSU, there is something for everyone! I find that it’s a great way to stay on top of the constantly changing landscape of social media. It’s also great for networking.

Check out the break out sessions. How will I ever choose???

10:30 – 11:30am Break out session #1
Sessions:
• Always On: Will Traditional Computers Survive the Mobile Revolution
• Augmented Reality
• Lessons in Video PR
• Socializing Local Store Marketing (LSM)
• The Future is Now: Social TV and What Consumers Want
• The Great Unfollow Experiment
• The War On Stupid
• Educating (Dr.) Rita
• Social Service: Cultivating Responsible Fans
• The Value of Incorporating SEO-friendly Content into Web content

1:15 – 2:15 pm Break out session #2
Sessions:
• Be a Big Fish in a Small Pond: Growing Your Venture Overseas
• Connecting Georgia Greens – Real World Examples
• Creating and Leveraging Sustainable Social Media Communities
• Crowd Financing 101
• The Creative (not creepy) Use of Social Media Analytics
• Social Media for Advocacy: Using Next Generation Tools to Spread Awareness and Influence Policy
• Quit the Daily Grind: A Former Newspaper Reporter’s Social-Media Journey to Freelance Success
• The Social Journey
• Designing for the Mobile Age

2:30 – 3:30pm Break out session #3
Sessions:
• Create, Connect, Collaborate: Words that work online
• The Intersection of Social Media and Communicating Sustainability
• The World Has Gone Mobile: Use Your Basic Web Skills to Build iPhone and Android Apps
• Why Time Consuming Blogging, Twitter and Facebook Strategies May NOT Work for Your Business: Consider These Alternative Social Media Strategies
• Mine! No, Mine! : Who Owns Social Media?
• Would You Like A Badge With That? Event Organizing In A 2.0 World
• Building Web-Based Augmented Reality Experience
• She Said, He Said
• Crowdsourcing content: The social consumer as a source for content and dialogue
• Social Media Mistakes and how to handle them (Dealing with Online Reputation Management)

If you would like to  join us, use discount code “CSJ15” by January 20th and get 15% off SoCon12’s already low price. Seriously…it’s a steal!!

Here is a link to their Facebook Event and for my twitter peeps, the hashtag is #SoCon12. Hope to see you there!!

Keep your Social Media on target! Context, Content and Consistency are key!

 

Using content, context and consistency to great effective social media

Want a successful social media strategy? Make sure you are minding your C’s when executing the tactics. Without all three, your social media will fall flat. How do we know that? Well, we run a business that does social media for other companies and we know how important the three C’s are…yet sometimes we don’t prioritize posting on our own site and when that happens, we definitely see a dip in traffic.

Context

From Wikipedia, the free encyclopedia

Context is a notion used in the language sciences (linguisticssociolinguisticssystemic functional linguisticsdiscourse analysispragmaticssemiotics, etc.) in two different ways, namely as

  • verbal context
  • social context

Verbal context Refers to surrounding text or talk of an expression (word, sentence, conversational turn, speech act, etc.). The idea is that verbal context influences the way we understand the expression. Hence the norm not to cite people out of context. Since much contemporary linguistics takes texts, discourses or conversations as its object of analysis, the modern study of verbal context takes place in terms of the analysis of discourse structures and their mutual relationships, for instance the coherence relation between sentences.

Social context Traditionally, in sociolinguistics, social contexts were defined in terms of objective social variables, such as those of class, gender or race. More recently, social contexts tend to be defined in terms of the social identity being construed and displayed in text and talk by language users.

Content

From Wikipedia, the free encyclopedia

In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium

such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances. The word is used to identify and quantify various formats and genres of information as manageable value-adding components of media.

Consistent

From Merriam-Webster

Definition of CONSISTENT

1 archaic : possessing firmness or coherence

2 a : marked by harmony, regularity, or steady continuity :free from variation or contradiction <a consistent style inpainting>

b : marked by agreement : compatible —usually used withwith <statements not consistent with the truth>

c : showing steady conformity to character, profession, belief, or custom <a consistent patriot>

3: tending to be arbitrarily close to the true value of the parameter estimated as the sample becomes large <aconsistent statistical estimator>

 

 

Don’t step in the Shinola!

represents how the internet and social media have made for 24/7 info and news and the end of the phrase "stop the presses"?!?!When I was a kid the phrase “Stop the presses!!” was well known. I used it in my vernacular in all sorts of ways:

To display a happy surprise, “Stop the presses! It’s finally stopped raining!”

To my little brother, “YOU got…a…date?!! Stop the presses….” (Sarcasm was used as a second language in our home.)

This reminds me of the time I took my kids to a Sock Hop. One of my daughters mentioned how much she enjoyed the party decorations and commented that she’d especially like the “big black CD’s” that had been stapled to the walls. That’s the moment I realized that my kids had absolutely NO idea what a record was and that the phrase “two turntables and a microphone” would be completely lost on them. WEIRD.

I think it’s basically the same concept when it comes to stopping the presses. Kids today probably won’t know this phrase unless they work with a printing company (which, by the way, I have a fabulous commercial printer if you need one!). Do we need print? Absolutely! I think “stop the presses” means to stop printing the newspaper because something new, exciting and super important has happened and needs to be added to the news before it’s distributed to the masses.

These days, when something like that happens, I don’t have to wait for the evening newspaper. I don’t have to wait for the 11 o’clock news, either. If I’m on my computer or near my beloved iPhone, rest assured, the news will find ME with little to no effort on my part.

It’s debatable whether this is a good thing or not. On the positive side, I love being informed. The negative is that it can be distracting to have pieces of information pushed to me 24/7. And sometimes it can be unsettling how “smart” social media is becoming. Msnbc.com suggests news articles to me based on what I’ve read in the past. Linkedin.com suggests people that I might know with surprising accuracy.

But make no mistake about it, social media is completely changing how we communicate.

When it comes to social media, you better know your shit from shinola.In preparing for this blog post I googled “old-fashioned quotes” and “things old people say” in hopes that I could think of another example of this phenomenon. That’s when it leaped off of the page: “You don’t know s**t from shinola.” What DOES that mean?! I’ve always wondered. Now I know! And I’ll share that information with you. In a nutshell, Shinola used to be a brand of shoe polish. So it basically means that you can’t tell the difference between shoe polish and a cow patty you might have stepped in. Live and learn!

What’s your favorite outmoded saying?