Social Butterfly

The Power of Social Media

Two blog posts in one week. Don just might do a cartwheel across the office.What can I say…it’s hard for me to write when I’m not inspired. But when I am…..

Kids currently missing in the US

Have you seen us? Neither have our parents.

Those of you who know me well know that I’m very interested in a problem referred to as CSEC, the commercial sexual exploitation of children. My interest began when my little brother fell in love with and then married a wonderful Russian woman. We flew to Russia for the wedding (it was seriously off the chain…in a palace…copious amounts of caviar and vodka…wish you could have been there with us!). On the plane I read an article on human trafficking and was horrified at some of the stories of women and children (some as young as 5) being stolen and then sold into the sex trade. In addition to being horrified, I was left with the impression that I’m glad that I don’t live in a place where this is commonplace. I mean, really. IMAGINE.

So fast forward a couple of years and imagine my surprise when I learn that it’s very common in the USA as well. In fact, my beloved Atlanta is, in fact, a hub for this monstrosity. Minor girls are sold on average of 350 times each and every month in metro Atlanta. Do you think it doesn’t happen near you?? Well…guess again.

What are we going to do about this?? Slavery isn’t dead in our country, not by a long shot. We have to do something.

I noticed a group on Facebook called MN Girls Are Not For Sale who apparently feel the same way. They post fantastic content, discussing all types of issues related to CSEC. They recently posted an article about a man who was sentenced to probation in a child trafficking case. What interested me most about the article is that this guy went to a prostitute and asked her to find him an 8 year old girl so that he could have sex with her. The prostitute was so disgusted that she literally risked her life by flagging down a policeman and reporting this guy.

Most prostitutes are under the heavy hand of a pimp who beats her, takes her money, etc. I’m amazed at this woman’s bravery that set the right eyes onto a sexual predator. The police went to his house where they found (surprise) child porn. He lived across the street from an elementary school and he had binoculars sitting by the window (shudder). Based on the porn that was found only because of the prostitute, he’s in federal prison for seven and a half years. And he got an additional 20 years probation for trying to buy an 8 year old.

I love how social media plays such an important role in social problems. It allows me to be informed of a topic that I care deeply about…and it allows me to easily share the message.

What social causes do you follow on social media?

Want to know more about CSEC and what you can do to help? Check out these links:

“Like” the teddy to end sex trafficking of young girls

Juvenile Justice Fund

A Future. Not A Past.

SoCon12, coming up!!

Have you ever attended one of the SoCon events? The next one is coming up on February 3rd and 4th. From a networking party at SweetWater Brewing Company to an all day conference at KSU, there is something for everyone! I find that it’s a great way to stay on top of the constantly changing landscape of social media. It’s also great for networking.

Check out the break out sessions. How will I ever choose???

10:30 – 11:30am Break out session #1
Sessions:
• Always On: Will Traditional Computers Survive the Mobile Revolution
• Augmented Reality
• Lessons in Video PR
• Socializing Local Store Marketing (LSM)
• The Future is Now: Social TV and What Consumers Want
• The Great Unfollow Experiment
• The War On Stupid
• Educating (Dr.) Rita
• Social Service: Cultivating Responsible Fans
• The Value of Incorporating SEO-friendly Content into Web content

1:15 – 2:15 pm Break out session #2
Sessions:
• Be a Big Fish in a Small Pond: Growing Your Venture Overseas
• Connecting Georgia Greens – Real World Examples
• Creating and Leveraging Sustainable Social Media Communities
• Crowd Financing 101
• The Creative (not creepy) Use of Social Media Analytics
• Social Media for Advocacy: Using Next Generation Tools to Spread Awareness and Influence Policy
• Quit the Daily Grind: A Former Newspaper Reporter’s Social-Media Journey to Freelance Success
• The Social Journey
• Designing for the Mobile Age

2:30 – 3:30pm Break out session #3
Sessions:
• Create, Connect, Collaborate: Words that work online
• The Intersection of Social Media and Communicating Sustainability
• The World Has Gone Mobile: Use Your Basic Web Skills to Build iPhone and Android Apps
• Why Time Consuming Blogging, Twitter and Facebook Strategies May NOT Work for Your Business: Consider These Alternative Social Media Strategies
• Mine! No, Mine! : Who Owns Social Media?
• Would You Like A Badge With That? Event Organizing In A 2.0 World
• Building Web-Based Augmented Reality Experience
• She Said, He Said
• Crowdsourcing content: The social consumer as a source for content and dialogue
• Social Media Mistakes and how to handle them (Dealing with Online Reputation Management)

If you would like to  join us, use discount code “CSJ15″ by January 20th and get 15% off SoCon12′s already low price. Seriously…it’s a steal!!

Here is a link to their Facebook Event and for my twitter peeps, the hashtag is #SoCon12. Hope to see you there!!

How to practically force people to ignore your Facebook message

A little Christmas and a little social media You’re sitting at your desk, pondering what message you should share on your company Facebook page. For whatever reason, you decide to include the word “Christmas” in your post. And keep in mind, context doesn’t matter. You could love it, hate it or anything inbetween. But you’ve mentioned it and that’s what gets it categorized and sets the ball rolling.

One or two lucky individuals or companies will have their sentiment shared…but the rest of us will be relegated to the doomed “…see 17 more posts about Christmas by clicking here.” I’m sorry to say that even Buddy the Elf doesn’t love Christmas so much that he’s going to click on something like that. So be careful when posting about current events in Facebook.  It doesn’t mean you can’t or shouldn’t do it…just be mindful that the number of impressions you’ll get for that post is likely to be smaller than other posts.

 

Keep your Social Media on target! Context, Content and Consistency are key!

 

Using content, context and consistency to great effective social media

Want a successful social media strategy? Make sure you are minding your C’s when executing the tactics. Without all three, your social media will fall flat. How do we know that? Well, we run a business that does social media for other companies and we know how important the three C’s are…yet sometimes we don’t prioritize posting on our own site and when that happens, we definitely see a dip in traffic.

Context

From Wikipedia, the free encyclopedia

Context is a notion used in the language sciences (linguisticssociolinguisticssystemic functional linguisticsdiscourse analysispragmaticssemiotics, etc.) in two different ways, namely as

  • verbal context
  • social context

Verbal context Refers to surrounding text or talk of an expression (word, sentence, conversational turn, speech act, etc.). The idea is that verbal context influences the way we understand the expression. Hence the norm not to cite people out of context. Since much contemporary linguistics takes texts, discourses or conversations as its object of analysis, the modern study of verbal context takes place in terms of the analysis of discourse structures and their mutual relationships, for instance the coherence relation between sentences.

Social context Traditionally, in sociolinguistics, social contexts were defined in terms of objective social variables, such as those of class, gender or race. More recently, social contexts tend to be defined in terms of the social identity being construed and displayed in text and talk by language users.

Content

From Wikipedia, the free encyclopedia

In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium

such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances. The word is used to identify and quantify various formats and genres of information as manageable value-adding components of media.

Consistent

From Merriam-Webster

Definition of CONSISTENT

1 archaic : possessing firmness or coherence

2 a : marked by harmony, regularity, or steady continuity :free from variation or contradiction <a consistent style inpainting>

b : marked by agreement : compatible —usually used withwith <statements not consistent with the truth>

c : showing steady conformity to character, profession, belief, or custom <a consistent patriot>

3: tending to be arbitrarily close to the true value of the parameter estimated as the sample becomes large <aconsistent statistical estimator>

 

 

Got mobile?

Have you ever seen a major brand do something kind of lame and wondered what gives? An Ulta opened up near my house and I’ve been thinking about checking it out.

I was out and about and thought I’d look it up, see what they have (I don’t think I’ve ever been in one and want to make sure that it’s the kind of store that I think it is).

I googled “ulta” on my iPhone and clicked on their link. With bated breath I waited only to see this:

Screen shot of Ulta's mobile presence FAIL.

Wait…what??? Seriously?!! Your landing page doesn’t support an iPhone?!! Unless your target demographic is septuagenarian men , I think we have a problem. I went to an event recently that was hosted by my favorite printer, ProGraphics. They had invited Jamie Turner to speak about all thing mobile…it was great. Here is a link to an article he wrote about launching a mobile marketing campaign. Check him out!!

Not convinced your website needs Mobile?? Do you sell things? And does the idea of selling more things make you happy? Then you probably need it. According to Google’s former CEO, Eric Schmidt, 78% of smartphone users use their phones while they shop. And that trend is growing faster than all of their predictions. It’s time to jump on the bandwagon, folks!

 

 

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